We have to do the best that we are capable of doing. This is our sacred responsibility as humans.
Albert Einstein
In relation to audiovisual creation, audiovisual production is the result of the combination of various needs: industrial, commercial, entertainment, cultural or artistic. After all these needs, there is always an equal investment in capital, a mixture of work and technical resources and an organizational plan. It is to this planning that is known, as much in the world of the cinematographic industry as in the one of the television industry, like audiovisual production. Due to the importance of the production process, the way to organize it will be paramount for the success or failure of the work. With reference to production, the differences between the audiovisual company and companies operating in other sectors are minimal. In every production, a work plan is essential. Within this planning, it is necessary to delimit clearly: What will be recorded, who will be present in the recording, where will it take place, when will it be done and how will it be performed. Despite the rigid structure of planning, production is not a process in which creativity and expressiveness are absent. The producer, the right hand of the producer, is the one who makes use of this creativity and expressiveness, within the limits that have been marked. The choice of the producer influences the quality of the final program.
The production of an audiovisual project requires 3 phases to edit, its realizations are as follows:
Preproduction. It is the most important phase of the production process, although it is a completely independent process of the next, which is production as such. It understands from the moment the idea is born until the recording begins. The greatest productive effort is made at this stage. The production team will attend to the resolution of the problems posed by the people and the precise means for the realization of the program.
1. Supervision and correction of the technical script, of which copies will be distributed to the members of the technical and artistic team, as well as to the other people who need information about the same.
2. Creation of the storyboard, or storyboard, to have a guide that serves to follow the structure of production before filming.
3. Selection of places where the recording will take place (according to the indications of the technical and graphic script, the production team will select the places where the recording will take place).
4. Processing of permits to avoid possible problems during or after filming. Ex: Permissions to use scenarios and locations, pertinent permissions to be able to make use of certain musical pieces that have copyright), etc.
5. Recruitment of technical, artistic, editing, costume, makeup, etc. equipment. With which will be counted during the realization of the program.
On the other hand, the equipment of production and realization will have to elaborate a series of lists in which the needs of rendezvous and furniture are as accurately as possible. In short, these lists will specify what people, materials and media will be needed at each time of recording. All the previously mentioned material will be of vital help so that the production team can visualize the workload to be developed. The end of the pre-production phase is summarized in the preparation of a work plan in which will be scheduled the activities that day to day must be made to fit the forecasts of the production team. Typically, the work plan includes a series of forms that cover the entire administrative structure of the audiovisual product.
Production and filming. It is the implementation of all ideas thought out in the pre-production phase. Poor planning would be a major expense of time and capital. In this stage of production, the camera team, the sound technicians, the artistic direction and decoration team, the illuminators, etc. are incorporated. The work carried out in this phase is included in the daily work order, which is materialized in real data in the production part. The work day ends with the viewing of the recorded material and the preparation of the next day.
Postproduction. This process is totally independent of the one of the Pre and the Production. They can even do different companies. In Colombia, for example, they are governed as two different economic activities, framed in two different Uniform International Industrial Codes. It consists of the selection of recorded material. In this way, the shots that will be used for editing and editing the work are chosen. The production is in charge in this last phase of obtaining the final product, that is to say, the master of recording from which will proceed to the copy process. To do this you must ensure that the deadlines for post-production of the image are respected, as well as controlling the rental of the editing and sounding rooms, supervising the dubbing work and electronic graphics.